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Showing posts from 2013

Violations & Search Engine Spam Penalties factors

So far, we’ve discussed the positive signals that make up thePeriodic Table Of SEOSuccess Factors. But there are also some negative factors to avoid. A word of reassurance. Very few people who believe they’ve spammed a search engine have actually done so. It’s hard to accidentally spam and search engines look at a variety of signals before deciding if someone deserves a harsh penalty. That said, let’s talk about things not to do!
Vt: “Thin” or “Shallow” Content Responding to a drumbeat of complaints about poor search results, Google rolled out its “Panda” update in February 2011. Panda targets what is described as “thin” or “shallow” content or content that is lacking in substance. This domain level penalty targets sites with a predominant amount of so-so content and essentially treats it similar to overt spam techniques. Today it’s no longer a question of whether the content is simply relevant but whether it is valuable to the user. To learn more about this, see some of our articles below: V…

Personalization & Search Engine Rankings factors

Years ago, everyone saw exactly the same search results. Today, no one sees exactly the same search results, not on Google, not on Bing. Everyone gets a personalized experience. Of course, there’s still a lot commonality. It’s not that everyone sees completely different results. Instead, everyone sees many of the same “generic” listings. But there will also be some listings appearing because of where someone is, who they know or how they surf the web.
Pc: Country One of the easiest personalization ranking factors to understand is that people are shown results relevant to the country they’re in. Someone in the US searching for “football” will get results about American football; someone in the UK will get results about the type of football that Americans would call soccer. If your site isn’t deemed relevant to a particular country, then you’ve got no chance of showing up when country personalization happens. If you feel you should be relevant, then you’ll probably have to work on your inter…

Trust, Authority, Identity & Search Rankings Factor 2014

If search engines can decide to trust links or social accounts, can they learn to trust web sites? Absolutely. Many SEOs believe that site trust plays a big role in whether a site will succeed or fail from a search perspective.
Ta: Authority Is your site an authority? Is it a widely recognized leader in its field, area, business or in some other way? That’s the goal. No one knows exactly how search engines calculate authority and, in fact, there are probably multiple “authority” signals. The type of links your site receives (lots of quality or ‘neighborhood’ links?) or social references (from respected accounts?) and engagement metrics (long clicks?) may all play a role in site authority. Of course, negative sentiment and reviews may hurt site authority as covered below: There’s little doubt that search engines try to assess authority. One only needs to look through the questions Google told publishers to ask themselves in building high-quality sites that should be immune to “Panda” updat…

Social Media Ranking factor In Search Results for 2014

Using links as an Off The Page ranking factor was a great leap forward for search engines. But over time, links have lost some of their value for a variety of reasons. Some sites are stingy about linking out. Others block links to help fight spam. And links get bought and sold, making them less trustworthy. Enter social media. If links were a way for people to “vote” in favor of sites, social media sharing represents a way for that voting behavior to continue. Social signals are emerging as ranking factors as search engines determine how to leverage our social interaction and behavior.
Sr: Social Reputation Just as search engines don’t count all links equally, they don’t view all social accounts as being the same. This makes sense, sinceanyone can create a new account on a social network. What’s to prevent someone from making 100 different accounts in order to manufacture fake buzz? Nothing, really, other than fake accounts like these can often be easy to spot. They may only have a handfu…

Link Building Ranking In Search Engines 2014

Links were the first major “Off The Page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis (or the Link Graph) as a way to improve relevancy. Despite the chatter around other signals, links remain the most important external signal for search rankings. But as you’ll find, some links are more valuable than others.
Lq: Link Quality If you were sick, which would you trust more? The advice from five doctors or from fifty random people who offered their advice as you walked down the street. Unless you’ve had a really bad experience with doctors, you’ll probably trust the advice from the doctors. Even though you’re getting fewer opinions, you’re getting those opinions from experts. The quality of their opinions carries more weight. It works the same way with search engines. They’ll count all the links pointing at web sites (except thoseblocked using nofollow or other methods…