The design and operation of a system or process to make it as good as possible in some defined sense.
Optimization – improving performance; Optimize – to make as perfect, effective, or functional as possible
What is Video Optimization?
“Video optimization” can mean one or several things in regards to online channels:
Technical quality – where the physically measure attributes of a video can meet professionally acceptable standards, general audience standards, or target audience standards. Creative – the originality and expressiveness of a video. Value – the worth in usefulness or importance of a video to the possessor. Placement – the positioning or arrangement of a video is a desired space by the video’s owner. Distribution – the delivery and receipt of a video to the desired websites and unique visitors, measured in both quantity and quality. Analytics – the logical assessment of a video (i.e, “analysis”) for intended perfor…
Competitive Analysis is a process of gathering and analyzing information about your competitors, their practices, products, strengths and weaknesses and business trends in order to assess your position in the market and improve your products and marketing strategies.
Competitor analysis has two primary activities, 1) obtaining information about important competitors, and 2) using that information to predict competitor behavior. The goal of competitor analysis is to understand:
1.with which competitors to compete, 2.competitors' strategies and planned actions, 3.how competitors might react to a firm's actions, 4.how to influence competitor behavior to the firm's own advantage.
Competitor Analysis Framework
Michael Porter presented a framework for analyzing competitors. This framework is based on the following four key aspects of a competitor: